Tuesday, 23 September 2014

Research and planning

RESEARCH AND PLANNING

Construction work


This image simply explains how the interview was constructed. I annotated it to show how each of the sounds work together and it makes it easier for me to identify each component.




The instrumental we chose for our radio show



 

Why we chose this instrumental...

The group decided to use this instrumental because we thought it would relate to the public as well as the guest who joins the studio. Also, it would appeal to more of the target population as more people are familiar with the song - by it being a modern day song. Many admired radio stations have used this song and they received nothing but positive feedback such as; tune ins, additional guest appearances and most importantly... questions from the general public. By us using this meant that it would make the interview more viable to our target audience. It was also appropriate for the radio interview as there was no bad language. Most importantly, it is a jolly and enchanting song which allows people to be in a jollier mood.






Where stories come from...


There are two main ways of finding stories which are capable of making the news. They are presented either through the radio or on television and on any other form of social media, for example; Facebook and Twitter. Either the reporter goes and finds them or the reporter hears stories from other journalists/reporters they may have as a contact. Local audiences write letters to news reporters as they believe it is news-worthy. Media outlets have references where people can inquire and share information about news stories.

Journalists are usually travelling the world to find out about news events. Typically, things are found almost everyday which could be newsworthy. They usually keep spreadsheets of names and numbers or contact books so they can establish relationships to gain more information about events that could potentially make the headlines. As journalists gain more and more relationships, they are most likely to find a vast amount of information making their job easier. They are practically doing their job non-stop as events are always going on in our world today.



There are different forms of news such as:


  • Transport
  • Government - schools, police, hospital
  • Museum
  • Local city council
  • Emergency department
  • Charity bodies
  • Churches
  • Community groups
  • Academics
  • Professionals

These are the main forms of news as you are most likely to come across news about these events. These are most popular because they contribute to our everyday lives. Also, these events affect the population so it is more commonly known and is likely to appear on the news more frequently.





An Example of Radio Broadcasting




This is the five minute news I got on BBC Radio Scotland. It is the table of news values. I listened to each news value twice or three times to gain clear information on the topic so that I could write a brief analysis.The importance of each of these news values differed, For example, the striker Chris Broad assaults another footballer isn't important as it is about football and doesn't really have bad concerns - soft news, whereas George Osborne warns that the UK economy could be jeopardized which affects the whole economy and is hard news.


Table of News Values








My presentation on News

The meaning of the term news from Reece



Codes and Conventions of News

News presenters normally work from a television studio or radio studio but when it is about a major news event, they may be in a remote location.








1) The presenter states their name.  The reason why news presenters declare their name is because it gives a sense of responsibility and it allows the audience to know exactly who's speaking about a particular news item.





2) There is a jingle which specifies the beginning of a radio broadcast. This creates an atmosphere for the radio broadcast and it lets the listeners know about the product and type of radio station that is being broadcasted. It also adds effect as it grabs the listeners attention. It is like a musical message which will be more memorable than a spoken one.





3) The specialist reporter is introduced by the initial news presenter. When the specialist reporter is introduced, it is evident that they are in a completely different atmosphere. Perhaps, if the news story was about a crime investigation, you may hear sirens and police officers speaking, whereas the news presenter will be in the studio where it sounds much more quieter.




4) Headlines at the beginning of a broadcast. Usually when you hear headlines at the begininng, you'd hear the most dramatic and important events which will then be expanded upon later on in the radio broadcast


Different Types of Research and How It's Conducted


Research can be conducted in a number of different ways.

The four main types of research are:


  • primary
  • secondary
  • quantitative
  • qualitative 


Media production is a complex process and research is done at the start for production on any scale. The films and television programmes that we watch, the radio broadcasts and podcasts that we listen to, the magazines and newspapers that we read and the social websites and computer games that we interact with have all been intensively researched and planned in the pre-production stages.


Segmenting the audience into different categories makes it easier for media producers to identify and target groups of people with the same values. Media organisations therefore look for categories they can use to divide up the potential audience.

Main classifications:


  • Culture and Ethnicity
  • Gender
  • Age
  • Social class and income

Age

One of the most important categories within the media is age. A well known division used by media researchers is: 15 years or younger, 16–24 years, 25–44 years, 45–64 years, 65 years and over. If they want to find out about the impact of advertising on young children, they would enter the division of '15 years or younger'. A company who is looking at a different section of the market of over-55s for example, they may find it useful to know what people in the 55–60 years age category think about a particular product. Advertisers are also interested in what different age groups are listening to, reading watching and playing as they can then decide whether or not to advertise their products and services through these media.



Gender

Gender is a significant category for audience research. Many media products are targeted at specific gender groups. One clear example of this is with magazines. There are different types of magazines which are for men and women. It is essential that the media keep up-to-date with gender stereotypes so that their products are targeted perfectly.



Culture and Ethnicity

Media industries today, operate on a global market. Newspapers, magazines, television programmes are available to the whole of the UK. They will also try to target people all over the world. The production base in the UK for media products is continuously growing which target different cultures and ethnic groups.



Income and Social Class

The audience can be segmented according to annual salary or type of job and social class. Establishing a  person’s income can be important, especially for advertisers who need to target the relevant income group as accurately as possible. It is no good advertising a top-of-the-range sports car to people who have a low income.











Audience Research

Primary Research

The questions below were answered by members of the general public. More specifically, people who live in Maida Vale and Kilburn.

1. Do you work in or live around the area?

2. What do you value most about Kilburn/Maida Vale?

3. In what ways do you think the area could be improved?

4. How do you keep up-to-date with local news? Do you receive information from friends, social          media, the radio or any other form of how news is broadcasted to you?

5. Do you have any additional comments about Kilburn/Maida Vale?

















These three recordings above are about local residents sharing their views on the area. We interviewed people of different ethnicity, gender and age. This was done so we get different opinions on the area.








Rajar (Radio Joint Audience Research Limited) was established in 1992 to work on a single audience measurement system for the radio industry, including all BBC, UK licensed and other commercial stations. company is owned by the Commercial Radio Companies Association and the British Broadcasting Corporation. They produce questionnaires and surveys so that they can easily access radio listeners opinions and make any developments to their company which will appeal to their radio audience. They provide estimates of the number of people listening to radio programmes. 





Rajar is jointly owned by BBC and the RadioCentre. They introduced an online version of a radio listening diary as another collection method. Respondent engagement is censorious to the quality of the survey and it offers a choice to how people record and return their listen to their data. This will help maintain the current high levels of participation.


Planning 

Aim: to construct a 5 minute local radio news broadcast
Production team - contact details
Production responsibilies
script
schedule
flow diagram


Reece Tavares - reecetavares1998@gmail.com/reecetavares1998.blogspot.co.uk
Randy Mankoto - okopengo@gmail.com/randymankoto.blogspot.co.uk
Sade Ogubuike - /sadeogubuike.blogspot.co.uk
Olamide Lanihun - /olamidelanihun.blogspot.co.uk 



Coming up with the name for our Radio Station


The first stage of our interview plan was coming up with a name for the radio station. The group decided that we should keep it simple and basic to not complicate anything. After minutes of contemplating a name, we thought of Channel FM. We were inspired by other radio stations such as Kiss FM, Magic Fm, and all other popular radio stations.




Plan Document



This table above shows the plan document that I created in order to keep up with the deadlines. I also made this schedule to keep myself organised which will allow me to continue with specific areas I need to improve in my blog. Ever so often, my blog will be updated with new information.



 The Editorial Meeting...


  






This image shows the group getting together to make changes to the scripts that we wrote for our final recording which lasts 5 minutes. As you can see in the picture, we each have copies of the script that we wrote. This meeting was conducted so that we can produce our radio show without any mistakes being made. This will allow us to use our voices maturely and correctly when it comes to the official radio show. As a group, we realised that we made minor mistakes in our script so we decided to edit the script and make it clearer which is even better.

                                      
Flow chart of the Radio Bulletin







The screenshot of Microsoft Word shows the completed script. As you can see in the 'Item' column, we numbered the scripts starting from most important to least important. It looks more organised and it allows us to identify which script we need to rehearse for the final task. We had to shorten some of the individual scripts because we noticed that it would take too long to record and would exceed the five minute mark.













Applications that we used throughout our production



This is the application we used to put all our work onto. We kept track of our work on it and was able to communicate through gmail.



This is the application we used to upload our tracks onto audacity so that we could upload the sound into our blogs as they are supported files. We also used this application so we could receive feedback which will enable us to make changes to the scripts we rehearsed and recorded



This was the main application out of all. This application enabled us to to record our voices and edit our radio bulletin. This application allowed us to put  in jingles, sound archives, title music etc.


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